Review of Intellectual Property Law Blog

Tag Archive: fortres grand

Reverse Confusion Rises

By Luke S. Curran on Saturday, October 4th, 2014

  On August 14, 2014, the United States Court of Appeals for the Seventh Circuit in Fortres Grand Corp. v. Warner Bros. Entm’t Inc. was confronted with an issue of reverse confusion in a unique trademark infringement case.  Traditionally, in a trademark action, the origin of confusion is mistaking a junior user’s product as originating…

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