A Final Victory for Google: Verb Use Does Not Signify Trademark Genericide
Posted by Paul Sanders, JD Candidate 2018 on Thursday, July 20th, 2017
The Lanham Act states that a registered trademark can be canceled if it becomes a “generic name for the goods or services, or a portion thereof, for which it is registered.”[1] Trademark Genericide can be defined as the loss of trademark rights when a term enters common usage and consumers begin to denote a particular…
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